The 3 Keys

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You will learn the “3 Keys” to optimize the messaging on your nonprofit website so more people will emotionally engage with your content. The most common problem with Nonprofit websites is that they lack the “Why” or more specifically the “WIIFM (What’s in it for me?).

Do you have a Donate button on your site and wonder why more people don’t click it? Add a reason for someone to click your button. Add the 3 Keys. Add the WIFFM.

By the end of this course, you will have identified your organization’s 3 Keys and have the ability to elevate the messaging on your website so you will get more engagement from potential donors or people seeking the help you offer.

Note: This is a DIY option where you will use my worksheet and 3 Keys Framework to then make updates to your website yourself. Contact Chijo if you’d like to add one on one coaching as well.